Map Ads
Digital Advertising
Service
Service Overview
Map Ads help your business appear directly in local search results on Google Maps — exactly where your customers are looking. Whether you're a clinic, restaurant, store, or service provider, showing up at the right time in the right place means more foot traffic, calls, and revenue.
How We Do It
We manage your Map Ads with precision using the following steps:
-
Audit and optimize your Google Business Profile
-
Set radius targeting based on location & customer behavior
-
Create location-based keywords for high local intent
-
Design compelling visuals and copy for your ad
-
Monitor clicks, directions, requests, and calls
-
Ongoing optimization to reduce CPC and increase visits
Benefits of using Map Ads
-
Get discovered by nearby customers actively searching
-
Increase direct calls, visits, and direction requests
-
Higher local conversions at a lower ad spend
-
Boost visibility on both Google Maps and local mobile searches
-
Outrank competitors within your immediate service area
The Importance of Map Ads
70% of local mobile searches result in action within 24 hours. If you're not showing up on Maps when people search “near me,” you're invisible. Map Ads ensure you're the first option when intent is at its highest, with local relevance and immediate action.
What’s the difference between Map Ads and regular Google Ads?
Map Ads appear directly on Google Maps and are focused on local searches. They’re designed to drive store visits, calls, and real-world traffic — while regular Google Ads usually focus on online actions like clicks or form fills.
Do I need a physical location to run Map Ads?
Yes. Your business must have a verified Google Business Profile with a real address to appear on Maps. No virtual offices or PO boxes.
How do we track performance from Map Ads?
We track metrics like:
-
Clicks on directions
-
Call button taps
-
Website visits from the Maps listing
-
Local conversion actions (calls, visits, messages)
Can I target specific areas with Map Ads?
Absolutely. We use radius targeting and advanced location filters to make sure your ads appear to people near your store, office, or service zone.
Are Map Ads useful for service-based businesses?
Yes — especially if you're a local service provider like a clinic, gym, salon, or law firm. Most customers still rely on Maps to discover and choose trusted providers nearby.
How much should I spend on Map Ads to get results?
It depends on your location and competition. We usually recommend starting from $300/month for testing and optimization, with potential to scale based on performance.
What’s included in SEO Wolves Map Ads service?
Our service includes:
-
Google Business Profile optimization
-
Map Ads setup & targeting
-
Copy & visuals creation
-
Ongoing optimization & reporting
-
Competitor proximity analysis
